Business Cases for Website Analysis

Business Cases

• SEO: A site audit might reveal that your competitor ranks higher for key terms because their site loads faster or has better mobile usability. Addressing these issues can help you reclaim those rankings.
• UX: An audit could show high bounce rates on a specific landing page. Further investigation might reveal confusing navigation or a broken form, which can then be fixed to improve user engagement.
• Performance: Identifying and compressing large image files identified in an audit can significantly speed up page load times, reducing user frustration and potentially boosting search rankings.