FreeWebsiteAnalyzer

Real-World Example: Before & After Audit

Real-World Example: E-commerce Site Optimization

Let's look at a common scenario for a small online store selling handmade crafts.

Before the Audit:

  • Problem: The store owner noticed declining sales and an increase in customer complaints about the website being slow, especially on phones.
  • Initial State: Product pages featured large, high-resolution photos directly uploaded from a camera (often > 2MB each). The mobile navigation was a standard desktop menu shrunk down, making links tiny and hard to tap. Server response time was acceptable but not great.
  • Audit Findings:
    • Lighthouse Performance Score: 35 (Mobile), 65 (Desktop)
    • Largest Contentful Paint (LCP): ~8.5 seconds on simulated mobile due to large product images.
    • Accessibility issues flagged for small tap targets on mobile navigation.
    • Opportunities identified for browser caching and CSS/JS minification.

After Implementing Audit Recommendations:

  • Actions Taken:
    • Image Optimization: All product photos were compressed using an online tool (like TinyPNG) and resized to appropriate dimensions (e.g., max-width 1200px). WebP versions were generated and served using the <picture> element.
    • Mobile Navigation: Implemented a dedicated mobile "hamburger" menu with larger, easily tappable links.
    • Caching: Configured server rules to leverage browser caching for static assets (CSS, JS, images) for 1 month.
    • Minification: Enabled built-in CSS and JavaScript minification features in their e-commerce platform.
  • Results (After 2 Months):

This example highlights how a systematic audit can pinpoint specific, actionable issues that directly impact user experience and business outcomes.